AI search visibility
AI search visibility that helps buyers understand your services.
We examine how selected AI search tools, such as ChatGPT search and Google’s AI-assisted answers, describe your services. We improve discoverability and public information, then repeat observations using agreed buyer questions.
200+websites created
5+ yearsof lasting client relationships
Who it is for
A good fit if buyers ask AI tools about providers or solutions but your offer is unclear in the answers or your business is described using outdated information. Start with one service and market before expanding to more languages.
Where we start
AI answers change from one request to the next, so a single screenshot cannot show your overall presence or explain it. A useful assessment relies on repeatable observations and separates content gaps, discovery barriers and conflicting information.
Example workflow
From verified information to clearer service pages
Start with your services, buyer questions and verified facts.
01Input
Questions and service information
Collect buyer questions, current service pages and approved facts.
02AI and rules
Structure and drafts
Group questions and draft answers using verified sources.
03Human review
Facts and implementation
You: Approve facts and service descriptions.
We: Review structure, sources and technical implementation.
04Output
Pages and a change plan
Receive revised pages, FAQs and a reasoned change plan within the agreed scope.
See deliverables
Example workflow. AI mentions, citations and rankings cannot be guaranteed.
AI search visibility
What you get
An AI search visibility audit and agreed improvements. This work is also called GEO, or generative engine optimisation. You receive a baseline, an action plan and repeat observations, with shared SEO tasks included in the same plan.
Deliverables
A set of buyer questions by service, market, language and buying stage. We distinguish questions naming your business from general searches for a provider.
A baseline from selected systems: the question wording, date, language, use of web search and other known observation conditions, together with the answers and cited sources.
Discoverability checks covering access to key content, indexing rules and potential search-crawler barriers on the website or firewall.
A review of business and service information: your offer, markets served, contact details and sources supporting factual claims. We identify contradictions and unanswered buyer questions.
An action plan with owners: clearer explanations on selected pages, internal links and, where appropriate, structured data consistent with visible content. You confirm the accuracy of service information and factual claims; implementation stays within the agreed scope.
Repeat observations using the same question set. We distinguish mentions, source citations, website visits and customer inquiries and explain what the data cannot establish.
Engagement scope
Scope follows the services, markets, languages, selected systems, question set and observation frequency. The proposal separates the baseline, content work, technical improvements and repeat observations. Start by sharing your website and examples of questions buyers use to compare your service.
What to know
- Mentions and citations in AI answers cannot be guaranteed.
- Paid placements inside AI products and internal AI workflows are separate services.
How it works
Three steps
Choose a service, market and buyer questions, then record the starting point.
Compare answers with public information and implement the agreed improvements.
Repeat observations and review changes, limitations and the next useful work.
What is the difference between SEO and GEO?
SEO covers search discoverability and the technical and content foundations of your pages. GEO adds observation of how AI-assisted answers describe the business and cite sources. Improvements can overlap, so shared tasks are agreed once. GEO offers no separate entitlement or guarantee of inclusion in AI answers.
Which AI systems do you check?
We choose them around your buyers and market, for example ChatGPT search and Google’s AI-assisted search answers where available. We record which system and mode we observed. One tool’s answer is not presented as a measure of visibility across all AI systems.
Can you guarantee that ChatGPT recommends us?
No. We can improve the accuracy and accessibility of your public information and document answers to selected questions. Mentions, citations and wording depend on an external system and can change between observations.
Do we need llms.txt or special AI markup?
Google does not require a separate AI text file or special schema for its AI-assisted search answers. We begin with discoverability and useful, readable content. Structured data is used where it matches the actual page; having a file or markup does not prove visibility.
Do we have to allow AI training to appear in search?
OpenAI distinguishes OAI-SearchBot for search from GPTBot for collecting potential training data. Allowing one does not require allowing the other. We review existing rules and access barriers, then agree any changes with you.
How do you measure AI visibility and results?
We compare answers, mentions and citations for a repeatable question set. This sample does not represent every user’s answers or market query volume. Identifiable AI referral visits and customer inquiries are assessed separately. Google Search Console’s Web reporting also includes AI search features; all organic traffic cannot be attributed to AI.
What can you change when an AI answer is wrong?
We first check your own service pages, business details and the sources used in the answer. We improve information you control within the agreed scope and advise on contradictions elsewhere. We cannot guarantee changes to another website or an AI system’s answer.
Related articles
Check how AI describes you
Share your website address and tell us what is getting in the way. We will look together at which work would resolve it.