Branding and visual identity
Brand identity design for consistent everyday use.
We create logos and visual identities with typography, colour, layout principles, working files and templates your team can actually use.
200+websites created
5+ yearsof lasting client relationships
Who it is for
Suited to new businesses that need a visual identity, and to established brands whose materials have drifted apart. We can build a new foundation or tidy up what customers already recognise.
Where we start
A brand guide is only useful if your team can apply it to the next presentation, website or campaign. We design with real applications in mind from the start rather than adding them at the end.
Branding and visual identity
What you get
A logo and visual identity project with a chosen set of applications. Before designing we clarify audience, message and what must carry over from what you have.
Deliverables
A visual brief and a review of your current materials.
A logo with agreed variants for different uses.
Typography, colour and layout principles.
A working file pack and a guide with practical examples.
Optional modules: photography brief, icons, illustration, social templates or business cards.
What shapes the scope
The scale of the identity work, the number of directions and the applications you need set the price. Optional modules are added when you need them, not as a default bundle.
What to know
- Naming and trade mark registration are not included unless agreed.
- Printing, photography and third-party licences cost extra.
How it works
Three steps
Define what the identity is for and where it will be used.
Compare agreed directions and choose one to build on.
Complete the system and hand over the files.
Do we have to replace our logo?
Not necessarily. The brief may call for a more consistent system around the current mark, or it may show that the mark itself needs work.
Can our team edit the templates?
We pick file formats to suit your tools, and the proposal states how many templates you get and how editable they are.
Do we own the rights to every asset?
The agreement sets out usage rights for the work we create. Fonts, photography and other purchased assets stay under their own licences.
Build a consistent identity
Share your website address and tell us what is getting in the way. We will look together at which work would resolve it.