Email marketing and CRM
Email marketing for the customer moments that matter.
We organise your existing contacts and segments, then set up welcome emails, post-purchase messages or other agreed email journeys, with the CRM connections they need.
200+websites created
5+ yearsof lasting client relationships
Who it is for
Contacts scattered across tools, customer information that never reaches the sending platform, welcome and follow-up emails still sent by hand: this is the problem it solves. The focus is your existing audience and customer relationships; reaching new companies is a separate service.
Where we start
Before designing another template, work out who you can write to, what you know about them and which event should trigger the message. Otherwise a new tool simply automates the old confusion.
Email marketing and CRM
What you get
Preparing your customer data and building selected lifecycle journeys. We can work in your current CRM or sending platform where that fits, and replacing it is not a precondition.
Deliverables
A review of data sources, quality and contact preferences.
The fields, segments and data flow the journeys need.
Messages and trigger rules for the chosen email journeys.
Editable templates and the agreed platform set-up.
Testing, evaluation criteria and operating guidance.
Engagement scope
The state of your data, the number of segments and journeys, and the integrations needed decide the price. Sending charges and software subscriptions are separate from our fees.
What to know
- Reaching new companies is covered by B2B lead generation.
- A full CRM replacement, mass data migration and continuous content production need separate scope.
How it works
Three steps
Pick a customer moment and check the data behind it.
Write the messages and build the connections needed.
Test valid and excluded triggers, then hand over operation.
Do we have to move every contact record?
Only the data that is necessary and justified. We begin with sources, purpose and quality instead of copying the whole database.
Can a welcome email send automatically?
Yes, once the trigger and the use of the data have been confirmed. Exclusions and repeat-send rules are part of the set-up.
How will we know an email helped?
We look at clicks and later actions that match the journey’s goal. An open on its own does not show interest or a sale.
Improve one customer journey
Share your website address and tell us what is getting in the way. We will look together at which work would resolve it.