AI advertising
AI-assisted advertising: creative variants and structured tests.
We use AI to produce advertising copy and visual variants, review them by hand and test them in an agreed channel within an agreed budget.
200+websites created
5+ yearsof lasting client relationships
Who it is for
Useful when you need ad variants for different audiences or offers and want to compare messages and visuals. We connect the creative work to a clear test question and budget.
Where we start
Advertising made with AI and advertising shown inside an AI product are easily confused. We start with creative work and a test you can judge, and treat any new placement as its own question that depends on eligibility.
Example workflow
From an approved message to creative variants
One brief keeps the creative work aligned with your offer and brand.
01Input
Message and brand
Agree the offer, audience, channel and brand guidance.
02AI and rules
Creative variants
Draft copy or visual variants using approved claims.
03Human review
Approval and review
You: Approve the message, assets and test limits.
We: Check facts, brand fit and usage rights.
04Output
Assets and test plan
Receive approved assets and a test plan with agreed measures and limits.
See deliverables
Example workflow. Assets are not published automatically; publication and media spend need separate approval. Results cannot be promised in advance.
AI advertising
What you get
The main service is AI-assisted ad creative and test support in a channel you already use. As a separate option, we assess whether a paid placement in an AI product is available to you, where your account and market allow it.
Deliverables
A written brief covering the offer, audience, channel and test question, with an agreed connection to the landing page.
Copy or visual variants in the selected format. We review brand fit, factual claims and asset usage rights, then submit the variants for your approval before publication.
A test plan with a budget limit and evaluation criteria.
Test observations, a record of the variants used and a reasoned recommendation to continue or stop. We state clearly when a small sample or incomplete measurement cannot support choosing a winner.
If requested: an assessment of a placement’s terms, costs and whether a pilot makes sense.
Engagement scope
Creative work, test management and media spend are separate lines. A placement assessment is its own step and carries no promise of results.
What to know
- Advertising availability inside AI products depends on the platform, market and account; we do not assume it.
- Organic AI visibility and internal workflow automation are separate services.
How it works
Three steps
Settle the test question and the channel.
Prepare the variants and agree the limits of the test.
Run the approved test and assess what the results actually support.
Can AI make and publish the ads on its own?
Everything it produces needs review for substance, brand fit and usage rights. Publishing and spending are approved separately.
What if the new placement is not available to us?
The assessment may conclude that no pilot should run. Creative testing in your existing channel carries on regardless.
How do you judge whether a test was worthwhile?
We agree the objective and limits before any money is spent. Novelty or a single click does not establish commercial value.
What do you need to start?
Your offer, audience and landing page, brand guidance, and copy and visuals you have permission to use. We also agree which claims can be supported, who approves the work, and the test objective and budget. New photography, a landing page or measurement setup are scoped separately where needed.
Choose a useful ad test
Share your website address and tell us what is getting in the way. We will look together at which work would resolve it.